Anche se non arriverà, a breve, nemmeno negli USA, il brand di FCA ha preparato una bella accoglienza per il lancio. Tuner avvisati.

Fiat non propone pick-up small size negli USA e nemmeno Ram che come sappiamo dovrete stare per introdurre l'erede (o il nuovo) Dakota da qui a breve, tuttavia, in Sudamerica e per la precisione in Brasile, lo Strada è stato recentemente rinnovato.

Ma proprio dagli USA arriva la notizia che l'allestitore del Gruppo FCA ha già pronta una serie di accessori per personalizzare il piccolo veicolo commerciale che pochissimo tempo fa abbiamo messo a confronto con l'altro small size di casa FCA: il Toro.

Oltre 50 accessori

Per mostrare alcuni di questi oggetti, Fiat e Mopar hanno allestito e personalizzato uno Strada Freedom con una grafica accattivante e alcune attrezzature. Al di la di quelli montati sulla showcar Fiat ha dichiarato che a listino Mopar esistono già più 50 accessori dedicati a Strada, sebbene le foto divulgate ne mostrino solo sei.

Gallery: Fiat Strada , gli accessori Mopar

Il particolare parliamo del: gancio di traino rimovibile, divisorio per il cassone, rollbar allungato, dei tappetini in gomma speciale, portabiciclette e delle staffe laterali. Sulla showcar è utilizzata anche un speciale livrea che evidenzia le due anime di Strada: l'anteriore in blu brillante per il trasporto passeggerei e il posteriore in nero opaco per la zona lavoro.

Fiat Strada con accessori Mopar

Il Toro ne ha testati alcuni

Molti dei 50 accessori Mopar hanno già riscosso successo su Fiat Toro. Tra le novità oltre a quelle che abbiamo visto ci sono le staffe laterali, le borse verticali e orizzontali, il supporto per la scala e il supporto interno per le ruote di scorta, per sfruttare al meglio lo spazio di carico della cabina Plus.

Gallery: Fiat Toro 2020

Anche negli USA bisogna aspettare

Cosi come avvenuto per l'Italia ci sono state alcune voci per cui Strada sarebbe potuto approdare negli USA sotto marchio Ram dato che in alcuni mercati è già venduto come Ram 700, ma almeno per il breve termine non se ne farà nulla.

Le cose potrebbero cambiare cambiare se Ford e Chevrolet offrissero, a loro volta, pick-up compatti che si posizionerebbero sotto il Ranger e il Colorado. Così come la stessa RAM sta pensando seriamente a un mid-size per gli USA.

Fonte: Fiat Brazil via Mopar Insiders

Gallery: Fiat Strada Volcano 2021

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Mopar develops show car as showcase for customization of the New Fiat Strada


- Created in conjunction with the FCA Design Center, the unique example is a sample of the increased portfolio of personalization of the best-selling pickup in Brazil

- About half of the more than 50 accessories are new for the New Fiat Strada

- All after-sales processes have been refined: the factory warranty is now 3 years and can reach 5 years with the Fiat Additional Warranty and the revision plan is the most competitive in the category

With the objective of maintaining the reference condition in the compact pickup truck category, the New Fiat Strada is the main launch of the Fiat Chrysler Automóveis (FCA) group in Latin America in 2020. And such a significant vehicle with so many evolutions could not be without a good after-sales program. Thus, Mopar - the FCA brand responsible for Fiat after-sales - has prepared a series of novelties to improve the consumer experience of the pickup, in several aspects.

Over 50 original accessories

Attentive to the behavior of customers in a market segment in which customization plays an important role, Mopar joined forces with the Design Center of FCA Latin America to create a show car. “The main objective is to make this unique example a mobile showcase of the enormous growth in the possibilities of personalization obtained with the work done to significantly expand the portfolio of original accessories for the New Fiat Strada”, says Luís Santamaria, director of Mopar for Latin America.

Based on a Strada Freedom cabin Plus, the “moparized” pickup truck gained its own personality even though it received only six accessories from the extensive portfolio developed by Mopar: removable trailer hitch, bucket divider, elongated santantonio (a variation of the piece offered to the public), carpets special rubber, bicycle holder and side stirrups. Also highlighted is the special plot applied to the body, with the front part highlighted by a bright blue that refers to the color of the Mopar world logo, and the rear in which black stands out. The mixture of colors represents the transition from a passenger vehicle to a cargo vehicle without losing Mopar's sportiness and customization DNA.

In total, there are more than 50 original accessories to personalize the new Fiat Strada, almost half of which are new to the model. Many of these accessories are already successful at Fiat Toro and are now available for the best-selling pickup truck in Brazil. Among the novelties there are side stirrups, santantonio, removable trailer hitch, bucket divider, bicycle holder, vertical and horizontal bucket bags, ladder holder and even internal spare tire holder, to make the most of the Plus cabin load space.

It is important to note that the original Mopar accessories have a 1 year warranty. Whether to make it more capable for work or just to make it more attractive, it has never been easier to build a Strada according to the consumer's needs.

Up to 5 years warranty

The New Fiat Strada now has a 3-year factory warranty with no mileage limit for vehicles for personal use. In the case of a vehicle for professional purposes, the contractual warranty is 3 years or 100,000 km (whichever comes first).

In addition, Mopar gave a lot of attention to those who want even more tranquility. For just R $ 1.80 a day it is possible to buy one of the Fiat Additional Warranty plans. These are 12 or 24 month plans with Ample coverage, with more than 10,000 items, and Engine and Exchange, focused on essential car items. This novelty is also valid for corporate customers, an exclusivity in the category.

Cheapest category reviews

The revision plan for the New Fiat Strada has become even more competitive among compact pickups. In versions with 1.3 engine, for example, the value of the first three revisions is R $ 1,284 - 27% lower than that of the main competitor. When analyzing the trio of initial revisions of versions with 1.4 engine, the total cost is R $ 1,336, 22% less than in the same rival in an equivalent version.

To top it off, Mopar offers a Customized Revision, in which the customer can assemble the revision plan according to their needs, guaranteeing discounts and fixed prices at the time of car purchase, in plans based on two revisions.